My Melody is a little girl rabbit who always wears a red or pink hood that also covers her ears. Her birthday is on January 18. Like Hello Kitty, My Melody is rather popular in Asia and can be found on children's toys and merchandise. My Melody was first released in 1975 and the first related merchandise was released at the end of that year. At first she was mostly marketed toward young girls, but like Hello Kitty her popularity has increased within women of all ages, especially in Asia. According to The New York Times, this character is "moderately successful" in terms popularity but shows no signs of reaching the global popularity of Hello Kitty.
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